The numbers behind the strategy
Results across retail, hospitality, service businesses, medical, education, B2B and eCommerce, every one measured in leads, sales and revenue, not vanity metrics.
Client names are withheld. Every figure below is drawn from reporting on work led personally by Andrew Dixon, Co-Founder. About DBC Solutions
Senior-led strategy. Commercial outcomes.
Results vary by category, market, offer, website and investment. What these engagements share is a single senior strategist accountable for the commercial result rather than one channel's report. See the services behind this work.
National retail icon: record sales from a high-ROI multi-channel strategy
The brief
An iconic Australian retailer with 60 stores nationally needed to scale its eCommerce performance while also driving leads and foot traffic into stores during peak summer trade.
The approach
A multi-channel strategy across the full Google performance ecosystem, with synergistic Meta retargeting. State-specific tactics dynamically prioritised key categories and products nationally and locally, complemented by geo-targeted campaigns driving store visits across the country.
The results
Services involved: Google Ads and Paid Search, Meta Ads and Paid Social
Global appliance brand: trust, awareness & a surge in leads
The brief
A national leader in home appliances sought to build awareness and trust in its new range of a key product category while generating consumer leads during the fiercely competitive summer period.
The approach
Research-led analysis of category trends and audience behaviour shaped a fully integrated strategy spanning TV, BVOD, Connected TV, outdoor, radio, Google and social, engaging audiences seamlessly across online and offline touchpoints, and uncovering a new highly engaged audience along the way.
The results
Services involved: Media strategy, Paid social, Paid search
National Italian dining group: turning Meta Ads into a high-return booking engine
The brief
A multi-venue Italian restaurant group with locations across several Australian states wanted to turn Meta Ads into a more scalable, profitable booking channel. The goal was to grow reservations network-wide and improve profitability, without spending more on media or risking any drop in existing booking volume.
The approach
We re-engineered the customer journey and engagement strategy across Meta, third-party booking platforms and the website, then rebuilt the audience strategy to more effectively identify, engage and convert the users most likely to book. New-customer acquisition balanced targeted cold-audience reach with high-intent retargeting, supported by venue-specific campaigns. Creative and ad copy were refreshed to spotlight signature dishes and the shared-dining occasion, with budgets, audiences and creative continually optimised toward the strongest-performing activity.
The results
Services involved: Meta Ads and Paid Social, Web Development
National restaurant brand: multichannel integration cut CPA 73.7% and lifted ROAS to 12.11x
The brief
An Australian restaurant brand operating across multiple states wanted to grow online purchases while improving acquisition efficiency. The opportunity was to move beyond a single-channel setup and capture demand wherever customers were discovering, searching for or returning to the brand.
The approach
We replaced the single-channel delivery structure with one connected multichannel strategy built around a shared purchase and revenue goal. Meta combined local-area campaigns for individual restaurants with cold acquisition and warm retargeting, while Google Ads added a second acquisition channel across Search, Maps and Performance Max to capture higher-intent demand. Budgets, audiences, offers and creative were continually refined across both channels, with investment directed toward the activity producing the strongest commercial return.
The results
August 2026 combined Meta + Google performance compared with the August 2025 Meta-only baseline. Purchase value increased 532.8% while total media spend was 11.8% lower. Services involved: Media & Marketing Strategy, Meta Ads and Paid Social, Google Ads and Paid Search
Global fashion brand: $22.5M in new customer revenue in under a year
The brief
An Australian-founded global clothing brand needed aggressive new-customer growth in a challenging market.
The approach
Designed and led a seven figure cross channel media strategy engineered around acquisition and profitability across markets.
The results
Services involved: Media strategy, Paid search, Paid social
High-ticket jeweller: from negative returns to 9x ROAS
The brief
A high-ticket jeweller selling engagement and wedding rings saw virtually no online purchases and a decline in new in-store customers.
The approach
Drove in-depth consumer behaviour analysis and resulting holistic marketing strategy rework, utilising trust-building creative and messaging that emphasised the experience of the physical showroom, with platform targeting rebalanced tailor paid media and creative focus to individual audience segments, enhancing brand engagement and high ticket conversion.
The results
Services involved: Meta Ads and Paid Social, Google Ads and Paid Search
Bathware retailer: revenue growth across SEO, Google & Pinterest
The brief
A Melbourne bathroom supplier with three showrooms and national eCommerce wanted revenue growth and stronger ROAS on paid channels.
The approach
SEO resources were concentrated on page-2 product and category pages with high-volume search terms to fast-track gains; Google Ads was optimised squarely for revenue; and a relaunched Pinterest program, with aspirational lifestyle creative and restructured campaigns, turned a previously abandoned channel into a winner.
The results
Services involved: SEO and AI Visibility, Google Ads and Paid Search, Paid social
Specialist obstetrician: page 1 in one of medicine's most competitive categories
The brief
A leading Melbourne obstetrician needed first-page visibility for the most competitive specialty keywords and a sustainable flow of non-brand traffic and leads, at an efficient cost per lead in a market where competitors spend heavily on ads.
The approach
Authority-focused SEO (high-quality link building and service content targeting terms like "obstetrician near me") paired with a Google Ads program that trialled multiple campaign types to find the most cost-efficient mix, all despite a restrictive niche CMS.
The results
Services involved: SEO and AI Visibility, Google Ads and Paid Search
Private girls' school: full-funnel enrolment marketing on a fixed budget
The brief
An inner-Melbourne private girls' school needed brand awareness and admissions leads within a fixed budget, targeting a small audience of parents and grandparents in a limited radius, while competing with schools enjoying far greater passing-traffic visibility.
The approach
A layered paid strategy: low-CPM programmatic to build awareness and fuel brand searches, Meta ads building consideration within a 15km radius, and Google search, display and video capturing lower-funnel demand across generic, competitor and brand terms.
The results
Services involved: Meta Ads and Paid Social, Google Ads and Paid Search
Supply chain consultancy: building search authority for a new B2B website
The brief
A Melbourne supply chain consultancy with a young website needed to rank for competitive industry keywords and reduce dependence on paid advertising.
The approach
Technical SEO remediation (speed, mobile, crawlability), keyword-led content optimisation with sitewide internal linking, and a strategic link building campaign securing authoritative industry backlinks.
The results
Services involved: SEO and AI Visibility, Web Development
Travel eSIM retailer: owning the eSIM category before competitors arrived
The brief
A travel SIM retailer needed to capture the surging eSIM opportunity, with targets to grow organic traffic 50% and double non-brand keyword performance.
The approach
Early keyword research identified the eSIM trend ahead of the market; dedicated landing pages and content were built around it, and every link building dollar was concentrated on propelling those chosen terms up the rankings.
The results
Services involved: SEO and AI Visibility, Web Development
Leadership training firm: global thought-leadership visibility
The brief
A corporate culture and leadership training firm with offices in Melbourne, Santa Monica and Toronto wanted more organic traffic, awareness and leads, plus a credible social presence to reassure engaged prospects.
The approach
An extensive SEO program of content development, technical optimisation and link building broadened the top-of-funnel audience, while consistent LinkedIn, Facebook and Instagram publishing showcased real workshops and positioned the team as thought leaders.
The results
Services involved: SEO and AI Visibility, Content marketing
WA towing company: 12x monthly recurring revenue
The brief
A Perth towing operator wanted to break out of a local radius and grow into a state-wide operation.
The approach
Refined the value proposition, rebuilt Google Ads targeting around highest-value jobs, and maximised return on every dollar of ad spend.
The results
Services involved: Google Ads and Paid Search
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