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FAQ

Frequently asked questions

Straight answers about how working with DBC Solutions actually works.

Do you use juniors?

No. Your account is handled personally by a co-founder, and you only ever work with strategists with 15+ years of experience. Where a project needs uniquely specialised implementation, we personally brief and quality-control every piece of work.

What does a founder-led agency mean compared with a traditional agency?

A founder-led agency is one where the founder who owns the business builds your strategy, directs its implementation and stays accountable for the results. At DBC Solutions that is Co-Founder Andrew Dixon, with 15+ years of senior experience across paid media, SEO, GEO, CRO, content and web development. You are never handed to a junior account manager after the sale, so the knowledge of your brand stays with the person doing the work and every channel answers to the same commercial goal.

Should I choose an agency, freelancer or in-house marketer?

A freelancer suits a single narrow brief, an in-house marketer gives you daily embedded support, and an agency brings senior multichannel capability and scale. The trade-off with most agencies is that a senior person sells the work and a junior account manager delivers it, and when that manager moves on within months the next one relearns your brand from scratch, which costs you momentum and results. DBC Solutions is built to give you both sides: the multichannel expertise of an agency across paid media, SEO, GEO, CRO, content and web development, with the priority and continuity of an in-house marketer. We take on a limited number of clients so a co-founder with 15+ years of senior experience is your direct contact from strategy ideation through to implementation.

What services do you offer?

Paid Search & Paid Social ads, ChatGPT ads, SEO, GEO (AI search optimisation), CRO, customer experience, media strategy, content and web development, all delivered under one connected strategy we call the Full-Funnel Growth System. See the full breakdown on our services page.

What is GEO / AI search optimisation?

GEO (Generative Engine Optimisation) makes your business visible in AI engines like ChatGPT and Gemini, where customers increasingly ask for recommendations instead of Googling. We optimise your brand for those AI answers alongside traditional search. You're found wherever your next customer is looking.

What does GEO involve, and how is it measured?

GEO is the work of making AI engines such as ChatGPT, Gemini, Google AI Overviews, Perplexity and Copilot understand, trust, mention and cite your brand. We strengthen your website content, technical foundations, authority and credible mentions across the web. We then measure how often your brand appears for the customer questions that matter most, how frequently it is cited or recommended, how that visibility compares with competitors, and the AI referral traffic, leads and revenue it produces.

What are ChatGPT ads?

Advertising placements on emerging AI platforms. Because most competitors haven't arrived on these surfaces yet, early advertisers can reach in-market buyers at lower cost, a first-mover advantage we build into your media mix where it fits.

Service or eCommerce: which do you prefer?

Both. Service businesses needing qualified leads and eCommerce brands scaling revenue are where we've done our best work for 15+ years.

Why limit the number of clients?

Because personal attention is the product. Your account is handled personally by a co-founder. When we're at capacity, we run a waitlist rather than dilute the work quality.

Are there lock-in contracts?

No. Engagements are month to month. We earn your business every month.

How quickly will I see results from paid media?

Paid media can generate traffic and enquiries as soon as campaigns go live, but reliable performance trends usually take 30–60 days to emerge. We use the opening weeks to validate tracking and test audiences, search terms, creative and landing pages, then shift budget towards what produces revenue. Existing accounts can improve faster; new offers or low-volume markets take longer. You get an honest timeline before launch, not a sales pitch.

How long do SEO and GEO take to show results?

SEO and GEO compound rather than switch on. Early technical and content wins can land in the first month, but meaningful movement in rankings, AI citations and organic revenue usually builds over 3–12 months, depending on your starting point and how competitive your market is. We report progress against commercial targets the whole way, so you can see what is working before the full effect arrives.

What happens in the free strategy session?

Three things: an honest audit of where your current marketing is leaking money, the exact strategy we'd run for your business (yours to keep either way), and a clear 90-day plan with commercial targets.

Where are you based?

Melbourne, working with brands Australia-wide.

Still have a question?

Ask it in your free strategy session. No obligation, no sales pitch.

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